Hedgemon is a company based in Cleveland, OH that was founded around biomimicry, which means that it looks to nature as inspiration for innovation. Hedgemon specializes in impact protection, and looked at the hedgehog and its quills to develop a novel structure can be used in helmets, product transport, and more! Just like their product, we needed to develop an identity, branding, and a presentation using their existing logo that looked strong, bold, and resilient.